You may notice that I offer free 20 minute discovery calls for all potential clients. This isn’t just to entice you with something free, but a valuable step when looking for a potential blogger for hire. Before you hire anyone for your projects, I highly recommend you arrange a discovery call.
What’s a Discovery Call?
Before you can arrange one, you need to know what one is. This is usually a call that lasts between 15 and 30 minutes. It’s a chance to share what you want to gain from blogging, learn how the blogger can help you, and gain quotes for your work.
It’s more than that for a blogger for hire. This is a chance for the blogger to learn more about your project, your expectations and your needs. A blogger will be able to determine if they can work on the project, will be able to deliver to your expectations and more.
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Why Is a Discovery Call So Important?
Both you and the potential blogger for hire will learn more about each other than the project. This is the chance to learn more about experience and understand the way blogging and this relationship will work. It’s a chance to find out more about what you’ll gain through blogging and any other services the blogger may offer.
At the same time, it’s a chance to see if your personalities will mold together. You don’t have to choose the first blogger you find. You’ll want someone that has the personality of your target audience, so they can get into the minds of your audience and understand more of what your audience will want.
The blogger will also want to get to know your personality. This helps them determine if they find it easy to work with you.
Discovery calls have no obligation. They’re a good way to get information from a few bloggers to find the best one for you and for bloggers to compare a few clients to determine the best projects to take on.
A discovery call is one of the most valuable tools when looking for a blogger for hire. Use one to your advantage to find out more how a blogger will help you with your exact project.
Would you like to book a discovery call with me? Get in touch via email today and let me know dates that work for you!
I hadn’t thought about hiring a ghost writer. Interesting idea. I think I’d prefer to use my own voice though for my coaching biz. =)
That would make sense, and if you like writing then it works for you. I know some business owners who can’t stand the idea of writing, and aren’t that great at it either. Plus some just have no time.
Great points Alexandria! Particularly the inconsistency – you really don’t know if you’re working with the same person. One of the major benefits of working directly with a writer is the writer can really get to know you and your business. When a writer can get your thoughts into words because they know your business – that is almost priceless. You’ll never get that for $5.
Thanks for your thoughts, Jan. I think the unknowing part is the most worrying aspect of the whole thing. I know someone who ran into some trouble because he’d hired an agency without realising. The quality one day would be brilliant and the next absolutely appalling. You definitely can’t beat the relationship with an individual freelancer.
I’ve tested hiring writers through sites like these. The quality has been so variable from outstanding to regionally wrong (wrong cultural perspective) to bad grammar. In the end I got to honking it’d easier to do it myself but at some point one needs to outsource to grow.
Outsourcing is important for growth, but bidding sites doesn’t seem to be the way for you. Maybe you could try researching the type of work you need and working directly with individuals.
I’ve never used a bidding site to hire a writer and probably wouldn’t. The heads up about writing teams is something I’d never thought of. Thanks for the tips.
You’re welcome, Crystal. I only mention it now because I know of people who have complained about it. And they have every reason to be annoyed.