Most freelance bloggers will be able to layout and post the content onto your blog. It’s worth paying the extra for getting them to do this. They have the experience and knowledge to make your posts look amazing.
But how do they do that? Just how do your posts look so good?
They Choose the Perfect Image or Two
Freelance bloggers will know the importance of images. They can find royalty free ones or ones that they’re allowed to use with attribution, and use them strategically in your blog posts. After that they can think about placement and that special caption to get people to notice the great shots.
Some bloggers will include two images, especially for longer posts. They can also find tweets, Instagram posts, and other social media content to add into your posts to make them stand out.
There is the possibility that a blogger will use some photo editing software to make the stock images look unique. It could be to add your content title and the domain name, or to add something like a Christmas hat on a person for the Christmas period. These types of images are great for sharing on social media sites.
And you have to remember the featured image. This is the first image people will likely see on social media. It needs to stand out and draw people in. Freelance bloggers understand this.
Freelance Bloggers Think About Spacing
How many times have you come across a blog post that is one very long paragraph? It doesn’t happen as often any more, but there are still some people who do this. That wall of text is overwhelming and difficult to read. I can tell you now that I don’t bother reading a post if I see that! You don’t want all your viewers to click away, do you?
Freelance bloggers know all about spacing and paragraphs. They’ll make sure the paragraphs are short and sweet. Perfect for people reading online.
They Think About the Layout and Headings
Subheadings are a must for online posts, especially posts over 150-200 words. Freelance bloggers will think about the subheadings, making them catchy and clear. They’ll find a way to keep the attention and make people want to read more.
However, it’s not just about the words. It’s about the layout. Bloggers will get creative with the way the headings appear on the screen, and can even get creative with the way your content looks. You may see different colors used in posts, or bolding and centering for single lines.
The idea is to get people to focus on those specific lines. This is especially useful when it comes to sales pages, but can also be used in blog posts.
Good freelance bloggers spend time to craft the perfect posts. It is more than just writing to them. They want something that looks amazing. Get in touch via email for your FREE discovery call to find out more about how I’ll help your content stand out.