Whether you hire a blogger or not, having a blogging plan is extremely important for your business. Over the last month, I let my planning take a back step due to other things happening in my life, and my business has certainly suffered from it.
With that in mind, I’m sharing why your blogging plan is necessary, and why create one right now.
Blogs Aren’t Neglected
If you don’t have a plan, there is the risk of neglecting your blogs. That’s what happened with me recently. Two of my blogs have been put on the backburner because I’ve just not had the plan for when to write.
Neglecting blogs is dangerous if you’re making money or getting business from them. Search engines fall out of love with you, and your readers forget you ever existed. Your blog becomes this dormant or extinct thing just taking up the virtual space.
Having a plan will mean you remember to update your blog on a regular basis. There is less chance of it being neglected.
Have Blog Ideas
The blogging plan isn’t just to remind you your blogs exist. You also set up some ideas for topics and items to blog about.
This is sometimes the biggest obstacle, especially if you don’t hire a blogger to help you. You constantly need to come up with something fresh, unique and worthy for your business. If you think on the spot, chances are your mind goes blank.
When you set up a blogging plan, you’ll have the time to think of a few ideas. Even if it’s just a few title ideas, they’ll give you the basis to get started. Blank page syndrome becomes a thing of the past.
Blogs Updated Regularly
This sort of links to your blogs not being left neglected, but there is the possibility of preventing them from going dormant but not updating regularly.
Your readers want to see something from you on a schedule. It may be once a week or every day of the week. Whatever it is, they expect a new blog post coming to their emails on a certain day of the week. If you miss it, they start wondering about you. If you miss it twice, there’s the possibility they lose trust in you.
Having a blogging plan makes sure you update your blog on a regular basis. You can take a look at the calendar for the month to check that you are updating when you say you will.
Make Sure You Have the Time
Some of creating a blogging plan is about checking your schedule. When you create a plan, you check that you have the time in your diary.
This can help you determine whether you need to hire a blogger or not. If you find that you don’t have the time to stick to a regular blogging schedule, you will need to consider just how useful your blog will become. After all, you need to stick to a regular posting schedule.
It’s time to create a blogging plan for your business. There’s no ifs or buts about it. This is the best thing you could possibly do.
Do you have a blogging plan? Are you in the middle of creating one? Feel free to share your experiences in the comments below.