The truth is that video can help. It’s extremely powerful, whatever type of business you have. Bakeries, other freelance bloggers, tech companies and even nurseries will find that using videos can help them gain more clients/customers.
Not too convinced yet? Here are four sure-fire ways videos really helps your business.
Gives a Personal Touch
People want to see personality. They want to get to know you, and that’s really hard with the written word. A video makes it so much easier.
Especially when they see your face and hear your voice!
I know that some people really worry about getting in front of a camera. If you don’t want to jump straight in front of the screen, why not have a quick draw video with your voice over the top? Gradually move on to getting yourself in front of the camera.
If you have a few people working in your company, get them as a group to jump in front. Seeing everyone will really help your customers/clients feel more at ease.
Show Off Your Products
Many businesses use video as a way to show off their products. This is great for those who have very visual products, like bakeries and coffee shops. You give your potential customers wanting more.
This also works for those with technical products. You can show people how something works, or the benefits they get from a tech package. It’s much easier to sell if people can see it, because they’re more likely to understand it.
Think of ways to show off your products in the best light. What will make your customers want to learn and see more? What will make them want to try something?
Offer Video Reviews from Customers
Some businesses find that reviews on video really help your business grow. The benefit is that potential customers/clients get to see faces.
The downside is not everyone is going to take a video at face value. Can you really blame them with some of the marketers out there?
Does that mean you shouldn’t do it? Well, no, but it’s finding the best way to do it. Ask your customers to leave reviews on YouTube from home. The lower quality is a sign that the video has actually been recorded by a real customer.
Use It to Troubleshoot Problems
Problems occur in products all the time. Bugs appear in software and customers have a variety of questions about your products and services. A video could be a great way to troubleshoot these issues or answering the questions.
It’s another way of giving things a personal touch. People generally also prefer to watch a video than read an article, especially when they’re looking for how to do something. It gives them a clearer idea.
It’s time to get involved in videos. After all, it really is true that video can really help your business. Take some time to think about your business and how you can incorporate videos in it to gain maximum benefit.
Do you already use video in business? How has it helped you? Feel free to share your thoughts in the comments below.