Nine times out of 10, you’ll want to choose your own blogging topics. You know your business better than any blogger you hire, and you know your audience.
At least you should do!
There are times that you may be stumped for a blogging topic. How do you know if one is really worth hiring someone to write about? Will the audience really care about your content?
When it comes to choosing your blogging topic, there’s no need to be completely in the dark. You don’t just have to close your eyes and pick something. In fact, you shouldn’t do this. Here are four tips to help you choose your perfect topic for your blog.
What Are Your Commonly Asked Questions?
Frequently asked questions can make great blogging topics. They’re the things that your customers or clients need the answers to. They want to read the answers, so will be more likely to check out your post.
Before you start going through every single commonly asked question, make sure you can get a blog post out of it. The last thing you want to do is create something that is 50 words or so and that’s it. It isn’t long enough to hold interest, and Google isn’t really going to like it. You also run the risk of keyword stuffing.
You still want a traditional blog post out of this blogging topic.
What Have People Commented About?
You’ll find that as people start commenting, you’ll get more blogging topic ideas. People will ask questions or they will say that they are struggling with something else that you’re yet to cover.
Look out for these comments, and look to see if there is anything you can turn into a blog post. You not only get great topic ideas, but you also show your audience that you are listening to their comments. You want to help them!
When you’ve written the blog post, don’t forget to go into the comments and reply to the person looking for the answer. Those who have answers set to be sent to their emails will get the notification instantly.
What Links to a Current Product Launch?
You may have launched a new product or service. An affiliate may have launched something that you want to market. Now you need a blogging topic that works with that.
While reviews can work out great, if it’s your own product you need to do something different. You need something that offers help to your customers while selling the product. Trying not to get too salesy can be tricky, but a blogger for hire will be able to help with that.
All you need to do is think about your audience. Determine what will help them and encourage them to try out your new product or service.
Is There a Series That Will Help?
Why not come up with a blogging series instead of a single blogging topic? This can really help to cut down on the amount of planning; it’s often easier coming up with lots of topics within a series.
A series of posts is also useful for your readers. It’s possible to introduce your post a few days before it appears and even tell people to expect it in the previous blog post. People also like a series of posts because they know they will all be on a topic that will help them.
Are you ready to come up with your blogging topic? It really isn’t that difficult. It’s all about thinking about your audience.
What is your blogging topic going to be? How do you choose what your blogger for hire will write about?
Good tips. Asking your audience is a great idea.
Another thing that helps is to check your analytics and write more on the topics that get the most views. 🙂