So, you’ve decided you want to outsource your writing. You’re not sure who to yet and you haven’t started looking for a blogger or writing. You just know that you want to outsource.
Well, making that decision is a big one. You’re relinquishing control, whether you’ve previously written content yourself or you’re just starting out. But now that you’ve decided to outsource your writing, what should you do?
Here are five tips to help you along the way.
What Content Are You Outsourcing?
It’s fine saying that you want to outsource your writing but what type of writing are you outsourcing? Will you outsource all of it? Maybe just the blogging part.
This will affect the type of writer you find. Some are professional bloggers and only bloggers. They don’t write any other type of content. Others will go into different styles of writing and even cover your white papers and sales content.
Choosing the type of content is also important because you need to set up a content marketing strategy. You only want to spend money on something that will become an investment.
Freelancer vs. Writing Team
Do you want a single freelancer or two to handle all your writing or a writing team? There are pros and cons to this, which I’ve covered in the past. It’s worth looking through them to work out which is right for you.
In short, determine the amount of content you want and then whether one or two people can do it all for you.
What’s Your Budget Like?
You need a budget in place. It doesn’t need to be large right now (depending on the amount of content you want, obviously). You may just have a small budget for one or two blog posts a month. This will at least get your feet wet in the content marketing world.
Remember that content is a marketing strategy. With any type of marketing you will have a budget for it. This determines the type of writer you can afford and just how experienced of one you can benefit from.
Native vs. Foreign Writers
When you outsource your writing, you can opt for one from abroad or a native English speaker. It’s up to you which one you choose.
There are pros and cons to both. You would expect a native English speaker to have a better grasp of the language but that isn’t always the case. Don’t forget to look into samples to find a good freelance blogger.
Don’t Forget to Do Your Research
Research every freelance blogger or writing team you find. You need to know that you’ve found a legitimate writer or team to outsource your writing to and one that is best for your content needs.
It will take time to do this but always trust your gut. Generally speaking, if you have a bad feeling it’s worth staying away. If you have a good feeling, opt for that writer if she fits into your budget and does everything you need.
Good luck at outsourcing your writing. It could be the best decision you ever make as long as you take the right steps to find the best writer or team for you.
Are you ready to outsource your writing? Is there anything else you’re considering before you choose a blogger or writing team?