At the start of the month I set business goals and targets. All these goals were SMART goals, and are really important for me to have something to work towards. I recommend all business owners set monthly business goals and targets, and check on them throughout the month.
Whether you hire a blogger for your content or not, you can really benefit from this one tip. Here are my three top reasons for setting smart monthly business goals.
You Have Something to Work Towards
If you were driving somewhere, you wouldn’t just head off without a plan. You wouldn’t just drive without a destination in mind, would you?
Of course not! You have your destination and you have the route—whether GPS or a physical map—and then you get there. You know where you need to go, and know when you’ve reached it.
The same applies to businesses. You need to know where you want to be by the end of the month. This is through setting those business goals and targets. If you don’t have a goal, how do you know you’ve succeeded in the month?
I say smart goals, but setting a financial target can be good. Then you just need a plan on how to reach that target.
You Can Push Yourself
An achievement is much more rewarding when you know you’ve worked hard. Likewise, hard work is worth it when you know you’ve achieved something.
Setting monthly business goals helps with both of these. You have something to work towards, so are more likely to work hard and feel accomplished; then you see the hard work was worth it.
You may have noticed that you’ve recently been slacking; doing just the bare minimum to achieve. We all get like that, and being unfocused is part of the problem. Goals give us something to focus on, so we feel like working harder. There’s almost that personal competition, meaning we’re more likely to try competing against ourselves to do better than the goals we set.
You Help Those You Outsource To
Outsourcing is much more popular now than ever before. It’s cheaper and you can focus on getting the best quality for all your needs.
Whatever you’re outsourcing, monthly business goals will help them. For example, as a blogger for hire, I’d like to know what you want to achieve with your blog by the end of the month. Would you like to see your readership grow? Do you want it to increase your sales? By knowing this, we can turn the business goals into smart ones, so they’re achievable.
Other freelancers work in a similar way. They need to know what you want in the end to put a plan together; to know when they’ve met your requirements.
If you fail to set monthly business goals, you run the risk of having no direction. They are much more useful than just seeing some targets that you may want to achieve for. It’s not too late to set your own goals right now.
Do you avoid setting monthly business goals? Maybe you like them. I’d love to hear your thoughts on the subject in the comments below.