After hiring a freelance blogger, you may think your work with the content is over. But then you come up with this great blog topic idea! What are your options? What can you do?

freelance blogger
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Well, while freelance bloggers are usually hired for the content ideation as well as writing, that doesn’t mean you can’t share your topic idea. I LOVE it when blog owners have ideas. They know their audience and will be able to think of topics that I wouldn’t initially.

Not all blog topic ideas will actually work, but that doesn’t mean you shouldn’t share your ideas with your blogger. It could actually be the best topic ever for your audience, but your blogger may not see it because they’re working on a different angle for you.

Here are steps that you should take if you do come up with blog topic ideas for your freelance blogger.

Talk to Your Freelance Blogger

Never ever be afraid to tell your blogger about your idea. I know this shouldn’t need saying (it’s your blog after all) but I’ve known clients with some awesome ideas but they don’t tell me. Bloggers aren’t mind-readers. We don’t always get hints that you may drop. Just come out with it and tell us what you’d like to see on your blog or ask us what we think of an idea.

Your blogger for hire will have an idea as to whether the topic will work. Some just won’t. They’ll have gotten to know the readers over time, by responding to comments and possibly connecting with your audience on social media. Bloggers will also do research into the keyword phrases and competition’s blog posts to see if it’s a topic that is searched for.

But an idea that isn’t quite right doesn’t mean it should be avoiding. Your blogger will be able to work with you to create content that is perfect.

Coming up with your own blog topic ideas

Explain Why It Helps Your Customers

Remember your freelance blogger for hire isn’t necessarily going to know your customers perfectly, especially at the start. Bloggers can only base their articles from your explanations of your customers and the research they do. They may not realize just how great your idea is.

Be patient and communicate just why it is such a great idea for your customers. You may have a lot of emails asking the same thing or have realized that there are comments online about the same problem.

Communication is extremely important to make sure you get everything you need and want.

Listen to the Freelance Blogger Plan

Your blogger may have already set up a schedule of posts. This will likely include ideas for the next month to cover various topics. Work with her if your blogger tells you this.

Adding the idea into the schedule right now may not work. Some bloggers create a plan that covers a series of topics for a whole month or two — depending on how much content you want.

But does that mean there shouldn’t be a change in schedule? If this topic is essential then yes there should. Again, tis’ all down to the communication.

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Don’t Leave It to Chance

There’s no point leaving it to chance that the blogger will come up with the same idea as you. Remember that she doesn’t know your business and customers the way that you do, and she certainly doesn’t see your emails.

Never just sit back and hope that your freelance blogger comes up with the idea. The best thing you can do is communicate your own ideas, and see what the blogger for hire thinks. Most bloggers will love you coming up with some blog topic ideas, because they get a better idea of your view of your audience.

Note: This content was originally published on July 5, 2014 and was updated on June 26, 2017.

Got Blog Topic Ideas for Your Freelance Blogger? Share Them!

12 thoughts on “Got Blog Topic Ideas for Your Freelance Blogger? Share Them!

  • July 5, 2014 at 12:23 pm

    What I find particularly interesting, Alexandria, is that you raise the question! If it’s your blog, even with a freelance blogger doing the writing, isn’t it obvious that you have a say in the matter? In Hebrew we have an expression, “I pay, I say!” Perhaps I am not familiar enough with this market.

    THANKS for sharing and opening my eyes. Good Luck.
    HUGS <3

    • July 5, 2014 at 12:41 pm

      Yes, definitely. If it’s your blog, it’s your decision in the end. Something that I’ve found though is that people believe the freelance blogger knows best. They are more likely to know whether a post is likely to work or not. Of course, that’s not necessarily the case because the blogger doesn’t know the business’ customers.

  • July 5, 2014 at 12:52 pm

    I love that I pay I say lol but yes I guess sometimes the blog owner might feel as if the freelance blogger knows best, I love blogging even though it can be time consuming but great points you’ve mentioned and to bear in mind if ever a freelance blogger is required x

    • July 5, 2014 at 1:12 pm

      Thanks for stopping by again, Rachel. There is an element of the blogger will know more about what works, but will also know how to make the blog owner’s idea work and fit with the blog.

  • July 5, 2014 at 12:53 pm

    I agree with Judy. Since it is ultimately that person’s blog, they have a say in the end even if they did hire a freelance blogger to assist them with articles. I believe leaving room for the owner of the blog to interject blog ideas should be discussed the first time around while they are interviewing the potential freelance blogger. “Can you write 30 blog articles for me a month? – Yes. – Ok what if I have 1 or 2 ideas per month that I’d like an article written about? Is there some wiggle room? ” Something to that effect. Perhaps the freelance blogger can even aside 1 or 2 free days per month to write about whatever the owner of the blog desires.

    • July 5, 2014 at 1:15 pm

      Being upfront and talking throughout the month are important parts of this. There is also the element of whether an idea will make a good post. It may seem like it to start with, especially if there is a frequently asked question, but will the answer really make a blog post. Sometimes, a simple yes/no answer is better than a long winded blog post. Some clients can fear that their ideas are actually better for a simple FAQ page or may have the wrong idea of how blogging is supposed to be used. A freelance blogger can explain all that, but yes communication and discussing all options upfront are essential. Thanks for stopping by, Paulette.

  • July 5, 2014 at 1:26 pm

    I found this interesting to read. Why would I wait to talk to my hired blogger about something I think is important for my blog? I resonate with Judy.
    I am new to blogging and love writing so much, I never would hire somebody else to express my thoughts. Maybe it’s different if you use it for products, but still my products, my clients.

    • July 5, 2014 at 1:29 pm

      I think it really does depend on the reason for setting up your blog. Apart from guest posts, I’d never have someone write a post for me. But that’s because I’m a blogger and love writing. However, there are plenty of people out there who don’t have the first clue about writing or blogging, but have just heard it’s good for marketing. They can have so many questions surrounding what’s right or wrong when it comes to posting topics and may worry that their ideas just won’t work. I always make it clear that I want to hear ideas. It is the client’s blog after all! Thanks for commenting, Sabine.

  • July 5, 2014 at 1:36 pm

    I’ve ghostwritten blogs for a long time. I always worked hard to learn about my clients’ businesses and to help generate unique content for their blogs. Trust me, we welcome ideas from our clients. You know your business better than we do! Quite often, business owners find it hard to be objective about what is blog-worthy. When you start generating your own blog ideas, it is very empowering and can only benefit your business.

    • July 5, 2014 at 1:37 pm

      Thanks for your comment, Sue. You reiterate my thoughts exactly.

    • July 7, 2014 at 9:44 am

      I’m sure there are people looking for bloggers to write their fictional posts. It’s not as popular as non-fiction posts though.


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