There are two types of bloggers for hire: good and bad freelance bloggers. You need to make sure you get the former.

bad freelance blogger
Think any blogger will do? Think again!

Sure, good bloggers cost more to hire. Quality and experience is always worth paying for. There are a lot of bad bloggers out there, who will do far more damage compared to the benefits they offer.

The amount a blogger charges isn’t the only way to tell the different between a good and bad blogger, but that’s not what we’re looking at today. I want to share just why you need to find a good freelance blogger and what a bad one will do to your business.

Increase the Risk of Being Sued for Plagiarism

Plagiarism is a major problem online. I can’t tell you the amount of bloggers I’ve seen just copy someone’s work and pass it off as their own.

Bad freelance bloggers don’t really care about quality. They want to be paid and move on right away. If that means copying someone’s content and passing it off as their own, then that’s what they’ll do.

It’s up to you to make sure the content isn’t plagiarized before you post the content on your site. There is software to do that. The real authors will find out you’ve got their content on your site and you run the risk of being sued–although you may be lucky that you just get a take-down notification. If you do nothing, you’ll be penalized by Google and run the risk of getting your AdSense and any other form of advertising you use removed.

It’s not worth the hassle.

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Readers Are Turned Away

Even if the blogger hasn’t plagiarized the content, it’s still a bad thing for your site. The blog posts will be low in quality and that instantly turns off anyone reading. They’re more likely to hit the back button within seconds, increase your bounce rate, and negatively affect your search rankings.

A bad freelance blogger isn’t going to do the research your blog posts require. They won’t understand the nature of your business, and will have no interest in learning more. The aim is just to get your money.

On top of that is the bad grammar and spelling. Your content may not even be understandable. You’ve wasted your money on content that you can’t use.

Do you really want to turn your readers away? Once they’re gone, you’re not getting them back!

You Look Shabby and Unprofessional

A bad freelance blogger is going to make your business look unprofessional and shabby.

Potential customers just won’t have the trust in you to buy your products. They’re not going to invest in services or spend time contacting you for prices. They’ll look at your more professional appearing competitors instead.


Bad Freelance Blogger ProblemsYou’re Losing Out on Profit

Bad freelance bloggers are unlikely to give you a refund, even if you deserve it. In many cases, they’re not even going to be in the same country as you, so taking them to court is going to be hard. You’re losing out on finances and profit because of your decision to try to save money on outsourcing.

When you’ve finished with a bad blogger, you will still need to get the content written. That means hiring a good writer to repair damage and improve your blog’s ranking. Some of the damage may be irreparable and the other damage will take more time to repair than it did to cause it.

But you have to spend more money than you thought you would by hiring a bad freelance blogger first.

Do you really want to risk doing potentially irreparable damage to your business? Of course not! But hiring a bad freelance blogger will do that. You need to do your research and find the best quality freelance blogger available within your budget.

Have you had experience with a bad freelance blogger? Maybe you know others who have had experience. Share your story below.

Note: This content was originally published on July 4, 2014. It was updated on June 12, 2017.

What a Bad Freelance Blogger Does to Your Business

6 thoughts on “What a Bad Freelance Blogger Does to Your Business

  • July 4, 2014 at 10:11 am

    Oh goodness – what a lot to worry about. I start to think I may as well do everything myself when I read that but it’s the same as employing anyone in your business – you have to recruit the right person, train them and monitor them until you can leave them to work independently with occasional checks.

    • July 4, 2014 at 11:20 am

      It is the same as hiring someone within a business, Ana. You’re right there. The benefit of hiring a freelancer is there is usually enough online to determine whether the blogger is any good. Samples are always a good thing to ask for before outsourcing to any of them.

  • July 4, 2014 at 10:28 am

    Don’t have a business, but I get where you’re coming from. Low quality and plagiarized content is very bad.

    • July 4, 2014 at 11:18 am

      Definitely is. Thanks for stopping by.

  • July 4, 2014 at 10:35 am

    Great blog pointing out some important points, pays to be careful who you ask to help you x

    • July 4, 2014 at 11:18 am

      It really does. Unfortunately hiring the wrong person can have a lot of negative effects before anyone realizes.


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