You’ve just had to break up with your blogger. Whether it was on positive or negative terms, you now need to get to work on protecting your blog. You never know when giving access to various elements will affect you, especially if the blogger breakup was a bad one.
For now, don’t focus on the whys of the blogger breakup. Now isn’t the time to get emotional. It’s the time to get practical. Here are five things to do after a blogger breakup to protect your blog and your business.
Close Down the Blogger’s Account on Your Site
If you set up a specific account for your blogger, you’ll need to shut it down. If you can’t shut it down without affecting the author bio and some links, then you’ll want to revoke access. Change the password if you must. As an admin of your site, you should have the ability to change the password and change the access the blogger has.
The blogger shouldn’t be able to make any changes at all to your site or the blog posts placed on the site. However, if you have agreed to allow the blogger access to the blog posts, make sure they have time to access them and copy anything necessary.
If you leave access open to the site and it was a bad blogger breakup, you run the risk of the freelancer coming in and changing everything. They can remove the content from your site or change it to something awful to ruin your reputation.
Yes, I have known of bloggers who have done this after a bad breakup with a client!
While there is legal action you can take should something like this happen, it’s just easier if you revoke access right away.
Revoke Access to Social Media Accounts and Software
Like your website, you want to revoke any access the blogger had to software, social media accounts, and other information. When I ended my relationship with a social media freelancer, I revoked access to Buffer, removed admin rights from the Facebook pages, and took access away from the Trello boards.
Likewise, when I left a client’s writing team, I lost access to the Trello board and Facebook group. I expected that.
Your blogger doesn’t need access to this type of information. The only time they might is if you’ve taken them on in a different role. Maybe your blogger has moved from blogging to social media. In that case, they’ll need access to the social media accounts.
Revoking access to these will save you a headache in the future. Like on blogs, I’ve heard of freelancers destroying the reputation of a business through access to Facebook accounts and Twitter feeds. They’ve even blocked the original owners out! It’s best just to completely avoid the headache instead of going through the legalities afterwards.
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Set Up the Terms of the Blogger Breakup
Make it clear just what will happen now that you and the blogger are breaking up. What do you expect from them and what will they expect to gain from you?
You may want access to any streamlining documents and systems they’ve set up for your business. After all, why would they need it all when they’re not longer working for your business? Likewise, they may want a testimonial from you or access to some of the blog posts to use as samples.
All this information should be in the contract you signed when you started the business. If it isn’t with this blogger, make sure it goes in for the next blogger you hire.
Even if a testimonial isn’t part of the contract, it’s usually good to offer that. Especially if you highly recommend your blogger. I’ve always asked clients I’ve left for testimonials and none have complained at all! You can see them on my blog.
Inform Everyone in the Business Who Needs to Know
Not everyone will need to know that you’ve ended the contract with your blogger. However, there are some who need to be aware about invoices coming through or for insurance purposes. Make sure the person who includes the blogger in group emails about the business is alerted. I can’t tell you the amount of private business communication I’ve received in the past that no longer had anything to do with me. I politely let the person know, but there are others who would use the information against you.
Make a list of everyone who needs to know about no longer outsourcing. This will include your legal team, just in case there was bad blood between you and the blogger. Fire off an email to everyone involved to let them know.
Don’t share the details of the reason. They don’t need to know it all; just that your blogger is no longer being used by the company. The only people who may need to know all the details will be your legal team (or the solo attorney you hire).
Get Rebuttals Prepared for Negative Comments
This is something you will need to do if your blogger breakup was bad. While a blogger should be professional, I have known of some attempting to ruin the reputation of their former clients.
Granted some of the bloggers have had fair reasons for this. Their clients owned them thousands of dollars and they weren’t getting paid. The name shaming came after months and even years of attempts to get the money.
But there are times that some bloggers go on the attack despite being in the wrong. It’s a defense mechanism. I’m not saying that’s an excuse, but it’s in their heads.
You need to protect the reputation of your company. Get a statement prepared for any negative mudslinging that happens. Remain factual and keep the emotions out of it. I know this will be difficult, which is why I’d suggest hiring a professional to create such a rebuttal for you.
Look out for any attempts at name shaming or attacks. Use the rebuttal at all times. When the attacks become defamatory or slanderous (depending on the way the attacks are delivered) get ready to call in the legal team.
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Following the above five tips will help to protect your blog, social media accounts, and business. You can get everything organized for your next blogger and avoid any headaches in the months or even years to come.
If you would like to hire a professional wedding & lifestyle blogger, please do get in touch for your FREE 20 minute discovery call.