Your blogger has emailed you to tell you about a raise in their writer rates. They want more for the content they create, and you want to know where you stand.
Let me start by saying that a blogger raising their rates is normal. You should expect this type of email once a year. There are many reasons for it, including increased costs of living and gaining more experience in creating online content. Not all bloggers will choose to do it, but many will.
But do you have to just take a price hike?
Not at all!
I have five options you can take when your blogger raises their rates.
#1. Take the Rate Increase
If you want to take the rate increase, you can. This is something many clients will do if they feel the rate increase is worthwhile and within their budget.
I’d recommend doing this if the increase is within your budget, is reasonable, and you love your blogger. For example, a 1% increase will be more than worth your time, since you won’t have to get back to the drawing board to find a new blogger.
If you’re not too sure if it’s a fair increase, look at the percentage increase. Anything up to 5% is usually standard. More than that and you may want to move onto the next option.
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#2. Negotiate a Different Rate Increase
You want to keep your blogger, but you don’t want to pay quite as much as your blogger wants you to. The option here is to negotiate a different rate increase.
Start by looking at the percentage. If it’s higher than 10%, I definitely recommend negotiating down. As I say, up to 5% is usually standard and more than 10% isn’t common unless it’s been two or three years since an increase or they’re severely undercharging you.
Anything below 5% it will depend on your budget. If you can afford the increase then I’d suggest going with it. You could request that this rate stay the same for a certain number of months, such as putting it in a new contract that the rate doesn’t change for 12-24 months. Your blogger doesn’t have to agree with this and may negotiate further, but it’s an option.
Between 5% and 10% will depend on your blogger. If they’re worthwhile, reputable, and you get on with them, I’d consider taking the rate increase. If you can’t afford it, negotiate down but otherwise question yourself whether you really want to run the risk in losing a great blogger. If you’re happy to look for another blogger, then you may want to negotiate down.
When you come to negotiate, look at the amount a blogger of the skill level your blogger is charges. Find out what is expected for your niche and what you want to gain from your blog.
#3. Walk Away from Your Blogger
A third option is to just walk away. I’ve had this happen with clients and I’m okay with it. The client has been understanding that I want a higher rate but hasn’t been able to afford it. Rather than negotiate, they’ve chosen to look elsewhere.
That’s totally your choices. There’s nothing wrong with making the decision that you want to find another blogger.
Just bear in mind that you will need to spend time training this blogger. They’ll need to learn who your audience is, what you offer, and the best way to create your blog posts. You may also have to deal with a change in voice if your new blogger isn’t as experienced.
#4. Look at Changing the Work You Have
If you want to keep the rate the same, you can look at getting less work from your blogger. It could mean one less blog post per month or a change to the social media schedule.
This is part of negotiating. Rather than asking for a change to the rate, you’re requesting that the amount of work the blogger does is kept within the current budget. You may it clear that you’re respectful of the rate increase and want the blogger to do well, but you just don’t have the money for that.
Some bloggers may have a minimum number of hours they’re hired for or may set a minimum number of blog posts. This is to make sure they’re not doing tiny bits of work here and there and to help them plan ahead. If the work you want takes you under that minimum, you may find your blogger will only do it for a short period or will find a middle ground.
#5. Ask Your Blogger for a Recommendation
This may sound cheeky, but it’s actually not. Most bloggers will know others who have higher and lower rates that they can refer you onto.
If the rate is too high and the blogger can’t drop to yours, find out if they know of bloggers who can. They may have just the person for you. Be polite in this request and just be honest that the costs are out of your budget at this time.
I’m always happy to refer other writers I know if I think they’ll be able to help you. However, don’t expect a writer to instantly be able to help. It’s an isolating job and contrary to popular belief we don’t know every other blogger and writer around!
The main part of this is to remain polite and civil. You may think the new rate is too high, but don’t instantly get on the defensive. Look at your budget, consider your options, and just talk to the blogger in a manner you would like to be spoken to. You may be surprised to find out there are options available to you.
Are you looking for a blogger for hire? Take a look at my blogging packages, suitable for all budgets and needs.